289 quotes found
“Stop thinking “Outside the box” and look what is actually in the box first. You jump around from marketing gimmick to marketing gimmick without a clear plan or goal, hoping to reproduce someone els...”
“They've given Harry the attributes of pistachio nuts and crack cocaine without the health risks (opening thousands of pistachio nuts can cause severe thumb-bruising, I can tell you from bitter expe...”
“Advertising teaches people not to trust their judgment. Advertising teaches people to be stupid.”
“You can’t afford not to manage your brand.”
“If you’ve ever taken an economics course you know that markets are supposed to be based on informed consumers making rational choices. I don’t have to tell you, that’s not what’s done. If advertise...”
“If it doesn't sell it isn't creative.”
“If I were starting life over again I am inclined to think that I would go into the advertising business in preference to almost any other. The general raising of standards of modern civilization am...”
“Promise large promise is the soul of an advertisement.”
“When business is good it pays to advertise when business is bad you've got to advertise.”
