About This Quote

About Chip Heath, Made to Stick: Why Some Ideas Survive and Others Die

Chip Heath, Made to Stick: Why Some Ideas Survive and Others Die.

Themes

  • Anger — Managing emotion, frustration, and the fires within
  • Fear — Understanding and overcoming the anxieties that hold us back

More quotes by Chip Heath, Made to Stick: Why Some Ideas Survive and Others Die

“Once we know something, we find it hard to imagine what it was like not to know it.”
— Chip Heath, Made to Stick: Why Some Ideas Survive and Others Die
forgetfullness imagination knowledge

“Stephen Covey, in his book The 8th Habit, decribes a poll of 23,000 employees drawn from a number of companies and industries. He reports the poll's findings: * Only 37 percent said they have a cle...”
— Chip Heath, Made to Stick: Why Some Ideas Survive and Others Die
communication human-scale simplicity

“To make our communications more effective, we need to shift our thinking from "What information do I need to convey?" to "What questions do I want my audience to ask?”
— Chip Heath, Made to Stick: Why Some Ideas Survive and Others Die
audience communication get-them-to-think

“The first problem of communication is getting people's attention.”
— Chip Heath, Made to Stick: Why Some Ideas Survive and Others Die
attention communication

“If I already intuitively "get" what you're trying to tell me, why should I obsess about remembering it? The danger, of course, is that what sounds like common sense often isn't.... It's your job, a...”
— Chip Heath, Made to Stick: Why Some Ideas Survive and Others Die
common-sense communication express message

“People tend to overuse any idea or concept that delivers an emotional kick.”
— Chip Heath, Made to Stick: Why Some Ideas Survive and Others Die
communication emotion idea semantic-stretch
View all quotes by Chip Heath, Made to Stick: Why Some Ideas Survive and Others Die →

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