9 quotes found
“Anger prepares us to fight and fear prepares us to flee.”
“The first problem of communication is getting people's attention.”
“The most basic way to get someone's attention is this: Break a pattern.”
“People tend to overuse any idea or concept that delivers an emotional kick.”
“Once we know something, we find it hard to imagine what it was like not to know it.”
“Stephen Covey, in his book The 8th Habit, decribes a poll of 23,000 employees drawn from a number of companies and industries. He reports the poll's findings: * Only 37 percent said they have a cle...”
“To make our communications more effective, we need to shift our thinking from "What information do I need to convey?" to "What questions do I want my audience to ask?”
“If I already intuitively "get" what you're trying to tell me, why should I obsess about remembering it? The danger, of course, is that what sounds like common sense often isn't.... It's your job, a...”
“An old advertising maxim says you've got to spell out the benefit of the benefit. In other words, people don't buy quarter-inch drill bits. They buy quarter-inch holes so they can hang their childr...”
