“Advertising - A judicious mixture of flattery and threats.”

“The writing of solid, instructive stuff fortified by facts and figures is easy enough. There is no trouble in writing a scientific treatise on the folk-lore of Central China, or a statistical enqui...”

“Now, the essence, the very spirit of Christmas is that we first make believe a thing is so, and lo, it presently turns out to be so.”

“I detest life-insurance agents: they always argue that I shall some day die, which is not so.”

“The classics are only primitive literature. They belong to the same class as primitive machinery and primitive music and primitive medicine.”

“Advertising: the science of arresting the human intelligence long enough to get money from it.”

“Parenting is no sport for perfectionists.”

“It is naive to think that sport is above politics, that any kind of level playing field exists, or that sport allows the world to put its problems on hold.”

“Football combines the two worst features of American life. It is violence punctuated by committee meetings.”