“Advertising - A judicious mixture of flattery and threats.”

“The writing of solid, instructive stuff fortified by facts and figures is easy enough. There is no trouble in writing a scientific treatise on the folk-lore of Central China, or a statistical enqui...”

“Now, the essence, the very spirit of Christmas is that we first make believe a thing is so, and lo, it presently turns out to be so.”

“I detest life-insurance agents: they always argue that I shall some day die, which is not so.”

“The classics are only primitive literature. They belong to the same class as primitive machinery and primitive music and primitive medicine.”

“I am a great believer in luck, and I find the harder I work the more I have of it.”

“Rich people do not work for money, they are doing what they like to do”

“Why do we need money beyond a point? If we are free of ill health, enmity, and debt, is that not enough? Too much money only leads to less peace.”

“Nine out of ten significant people have to do with money or war!”

“I do not know what I may appear to the world, but to myself I seem to have been only like a boy playing on the sea-shore, and diverting myself in now and then finding a smoother pebble or a prettie...”

“To know the history of science is to recognize the mortality of any claim to universal truth. ”

“The scientist only imposes two things, namely truth and sincerity, imposes them upon himself and upon other scientists.”

“Posthuman. It was a word from advertising copy, breathless and empty, and all hed ever thought it really meant was that the people using it had a limited imagination about what exactly humans were ...”

“Doing business without advertising is like winking at a girl in the dark. You know what you are doing but nobody else does.”

“All the papers that matter live off their advertisements, and the advertisers exercise an indirect censorship over news.”