Somebody says, 'Do a Tom Bodett, a folksy kind of thing,' and it sounds like something out of 'Hee Haw,' very insulting. They turn wry humor into disparaging sarcasm, and you get what amounts to insulting advertising.
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About Tom Bodett
Tom Bodett was a contemporary American writer, voice actor and radio host. Thomas Edward Bodett is an American author, voice actor, woodworker and radio personality, primarily as a host, correspondent and panelist for a number of shows that air on National Public Radio (NPR). Since 1986, he has been the spokesman for the motel chain Motel 6, ending commercials with the phrase, "I'm Tom Bodett for Motel 6, and we'll leave the light on for you." Read more on Wikipedia →