“Greatness and nearsightedness are incompatible. Meaningful achievement depends on lifting one's sights and pushing toward the horizon.”

“Newtonian physics runs into problems at the subatomic level. Down there--in the land of hadrons, quarks, and Schrdinger's cat--things gent freaky. The cool rationality of Isaac Newton gives way to ...”

“The monkeys solved the puzzle simply because they found it gratifying to solve puzzles. They enjoyed it. The joy of the task was its own reward.”

“Autonomy isn't the opposite of accountability - it's the pathway to it.”

“...if people do things for lunk-headed, backward-looking reasons, why wouldn't we also do things for significance-seeking, self-actualizing reasons? If we are predictably irrational - and we clearl...”

“Motivation 1.0 presumed that humans were biological creatures, struggling to obtain our basic needs for food, security and sex.Motivation 2.0 presumed that humans also responded to rewards and puni...”

“People are generally better persuaded by the reasons which they have themselves discovered than by those which have come into the mind of others.”

“All good writing is persuasive writing; persuading the reader to buy what you're selling, to side with you, to believe the tales you tell.”

“Yet it is folly to argue against determined hardness; eloquence may strike the ear, and the language of sorrow draw forth the tear of compassion, but nothing can reach the heart that is steeled wit...”

“Anytime you're tempted to upsell someone else, stop what you're doing and upserve instead.”

“Think about what you sell in terms of how it eases or prevents pain for your client.”

“The income tax is a twentieth-century socialist experiment that has failed. Before the income tax was imposed on us just 80 years ago, government had no claim to our income. Only sales, excise, and...”