Listen first, then sell.
“Present your product and service simple and direct. Eliminate senseless small talk that takes up valuable time.”
“Be honest. Be truthful. If you tell lies, you lose your credibility.”
“Anytime you're tempted to upsell someone else, stop what you're doing and upserve instead.”
“Think about what you sell in terms of how it eases or prevents pain for your client.”
“The income tax is a twentieth-century socialist experiment that has failed. Before the income tax was imposed on us just 80 years ago, government had no claim to our income. Only sales, excise, and...”