“Failure will happen. It's a normal part of the startup process.”

“While 'The Owner's Manual' is not a formula for guaranteed success by any means, we're confident it will help reduce the failure rate of most startups that use our Customer Development process.”

“In corporations, the penalty for repeated failure on known tasks is being reassigned to other tasks or asked to leave the company.”

“What's been missing from regions outside of Silicon Valley is a 'playbook.' In American football, a playbook contains a sports team's strategies and plays. It struck me that every region needs its ...”

“Schools reward their students for a combination of intelligence, perseverance, and hard work - in the classroom and on the playing fields. But these metrics don't help kids understand that great gr...”

“The art of entrepreneurship and the science of Customer Development is not just getting out of the building and listening to prospective customers. It's understanding who to listen to and why.”

“Using social media to hurt and destroy is callous, acted out by cowards hiding behind computers. My advice is to ignore negativity. Focus on the love around.”

“As far as putting stuff on social media, I think Instagram is really cool because I like the visual aspect. You're taking pictures, and you can put a filter on them, and it's super creative.”

“Social media is the most disruptive form of communication humankind has seen since the last disruptive form of communications, email.”

“I picture it like Judgement Day,' he says finally, his eyes on the water. 'We'll rise up out of our bodies and find each other again in spirit form. We'll meet in that new place, all of us together...”

“There are few times that I feel more at peace, more in tune, more Zen, if you will, than when I force myself to unplug.”

“[B]ecause the minimum costs of being an organization in the first place are relatively high, certain activities may have some value but not enough to make them worth pursuing in any organized way. ...”