“The future lies in designing and selling computers that people don't realize are computers at all.”

“The guy who knows about computers is the last person you want to have creating documentation for people who don't understand computers.”

“People think computers will keep them from making mistakes. They're wrong. With computers you make mistakes faster.”

“We can learn from IBM's successful history that you don't have to have the best product to become number one. You don't even have to have a good product.”

“I liken myself to Henry Ford and the auto industry, I give you 90 percent of what most people need.”

“Trust your heart if the seas catch fire, live by love though the stars walk backward.”

“The decision is mine, and I choose happiness”

“...we confidently say that it's not worth trying to reach any conclusions merely because we decide to stop halfway along the path that would lead us straight to them.”

“They told me exactly how it worked, the marketing of it. Our target market was always going to be young teenage girls, because boys are into sports, and they like buying jerseys and caps and so on,...”

“the desperate need to belong is perhaps never as great as during adolescence. Advertisers seek to communicate with teenagers by frequently using that powerful appeal.”

“Tampon commercial, detergent commercial, maxi pad commercial, windex commercial - you'd think all women do is clean and bleed.”

“When you think you're right, you're most likely wrong.”

“Stand up for what is right even if you're standing alone.”

“If we go to war, it must only be with right on our side.”