We can learn from IBM's successful history that you don't have to have the best product to become number one. You don't even have to have a good product.
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About Adam Osborne
Adam Osborne was a 20th-century British computer designer. Adam Osborne was a British author, software publisher, and computer designer who founded several companies in the United States and elsewhere. He introduced the Osborne 1, the first commercially successful portable computer. Read more on Wikipedia →