“Failure will happen. It's a normal part of the startup process.”

“While 'The Owner's Manual' is not a formula for guaranteed success by any means, we're confident it will help reduce the failure rate of most startups that use our Customer Development process.”

“In corporations, the penalty for repeated failure on known tasks is being reassigned to other tasks or asked to leave the company.”

“What's been missing from regions outside of Silicon Valley is a 'playbook.' In American football, a playbook contains a sports team's strategies and plays. It struck me that every region needs its ...”

“Schools reward their students for a combination of intelligence, perseverance, and hard work - in the classroom and on the playing fields. But these metrics don't help kids understand that great gr...”

“The art of entrepreneurship and the science of Customer Development is not just getting out of the building and listening to prospective customers. It's understanding who to listen to and why.”

“At the end of the day the only thing that stays are your words. They linger while you disappear. Hanging in the air like they're on a clothesline, oh how I wish I could let them go.”

“Only wise men look for new wisdom.”

“This person has just arrived on this planet, knows nothing about it, has no standards by which to judge it. This person does not care what it becomes. It is eager to become absolutely anything it i...”

“And it means snapshots, because that's what all stories I write come down to; each is a snapshot of who I was during however many days and weeks it was written. A fictional reflection of my mind fo...”

“There's a lot of sex. But it isn't about sex.”

“We are good at stories. We hoard them, like an old woman in a room full of boxes, but now and then we pull out our best, and spread them out. We talk of the bad years when the cotton didn't open, a...”

“The time to hesitate is through.”

“A little credulity helps one on through life very smoothly.”