“Failure will happen. It's a normal part of the startup process.”

“While 'The Owner's Manual' is not a formula for guaranteed success by any means, we're confident it will help reduce the failure rate of most startups that use our Customer Development process.”

“In corporations, the penalty for repeated failure on known tasks is being reassigned to other tasks or asked to leave the company.”

“What's been missing from regions outside of Silicon Valley is a 'playbook.' In American football, a playbook contains a sports team's strategies and plays. It struck me that every region needs its ...”

“Schools reward their students for a combination of intelligence, perseverance, and hard work - in the classroom and on the playing fields. But these metrics don't help kids understand that great gr...”

“The art of entrepreneurship and the science of Customer Development is not just getting out of the building and listening to prospective customers. It's understanding who to listen to and why.”

“It is not because of setbacks that most entrepreneurs do not reach the finishing line, but because of a lack of willpower and motivation.”

“People will think while you can do, go and do it”

“Average is common. Excellence is rare.”

“There is nothing that teaches you more than regrouping after failure ad moving on. Yet most people are stricken wth fear. They fear failure so much that they fail.”

“Failure is when you stop trying to do something.So, if you want to succeed.Don't stop trying.”

“Society has failed its inhabitants, just as its inhabitants have failed society.”

“Youre saying you dont want me?Aw hell. No, Im saying this is a bad idea.Youre the king of bad ideas, he reminds me. At least this one ends with both of us feeling good.”

“I heard some stuff recently from Julian Casablancas, and his solo stuff is amazing. If I could write with anyone, it would be him.”

“If God did not exist, it would be necessary to invent Him.”