“Failure will happen. It's a normal part of the startup process.”

“While 'The Owner's Manual' is not a formula for guaranteed success by any means, we're confident it will help reduce the failure rate of most startups that use our Customer Development process.”

“In corporations, the penalty for repeated failure on known tasks is being reassigned to other tasks or asked to leave the company.”

“What's been missing from regions outside of Silicon Valley is a 'playbook.' In American football, a playbook contains a sports team's strategies and plays. It struck me that every region needs its ...”

“Schools reward their students for a combination of intelligence, perseverance, and hard work - in the classroom and on the playing fields. But these metrics don't help kids understand that great gr...”

“The art of entrepreneurship and the science of Customer Development is not just getting out of the building and listening to prospective customers. It's understanding who to listen to and why.”

“Life is about accepting the challenges along the way, choosing to keep moving forward, and savoring the journey.”

“I don't run away from a challenge because I am afraid. Instead, I run towards it because the only way to escape fear is to trample it beneath your foot”

“What makes you so dare to challenge me, kiddo?It ain't about you, Sir. I just wanna confront my fear.”

“I am the perfect version of me.”

“But if you tame me, then weshall need each other. To me, you will be unique in all the world. To you, Ishall be unique in all the world.”

“I don't want the world to keep turning without me on it.”

“The problem of society is that they use a single word to describe you.”

“Beastliness means taking that is unrightful [of someones else right], eating that is unrightful, thinking of accumulating things which is unrightful [not of ones own right]. There is no problem in ...”

“The only problem is time.”