For me, titles are either a natural two-second experience or stressful enough to give you an ulcer. If they don't pop out perfect on the first try, they can be really hard to repair. Or, worse, if the author thinks they pop out perfect, but the publishing house does not agree, it's difficult to shift gears. And then? Then you go insane.
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About Sloane Crosley
Sloane Crosley was a contemporary American writer. Sloane Crosley is an American writer living in New York City known for her humorous essays, which are often collected into books like I Was Told There'd Be Cake, How Did You Get This Number, and Look Alive Out There. Read more on Wikipedia →