Quotes by Steve Jobs

“Although Jobs later said that he was not plotting to take over Apple at the time, Ellison thought it was inevitable. " Anyone who spent more than a half hour with Amelio would realize that he could...”

“Jobs also used the meetings to enforce focus. At Robert Friedland's farm, his job had been to prune the apple trees so that they would stay strong, and that became a metaphor for his pruning at App...”

“To overlook those years (muddled, complicated times) is to fall into the trap of only celebrating success. We can learn as much, if not more, from failure, from promising paths that turn into dead ...”

“I don't want to fail, of course. But even though I didn't know how bad things really were, I still had a lot to think about before I said yes. I had to consider the implications for Pixar, for my f...”

“If you live each day as if it were your last, someday you'll be right.”

“Everything around you that you call life was made up by people, and you can change it.”

“Let's go invent tomorrow instead of worrying about what happened yesterday.”

“We at Apple had forgotten who we were. One way to remember who you are is to remember who your heroes are.”

“Design is not limited to fancy new gadgets. Our family just bought a new washing machine and dryer. We didnt have a very good one so we spent a little time looking at them. It turns out that the Am...”

“What a computer is to me is the most remarkable tool that we have ever come up with. It's the equivalent of a bicycle for our minds.”

“On its first over was the famous picture of Earth taken from space; its subtitle was "Access to Tools." The underlying philosophy was that technology could be our friend. Brand wrote on the first p...”

“If you keep your eye on the profit, youre going to skimp on the product. But if you focus on making really great products, then the profits will follow.”

“So thats our approach. Very simple, and were really shooting for Museum of Modern Art quality. The way were running the company, the product design, the advertising, it all comes down to this: Lets...”

“for Steve, less is always more, simpler is always better. Therefore, if you can build a glass box with fewer elements, its better, its simpler, and its at the forefront of technology. Thats where S...”

“Taking LSD was a profound experience, one of the most important things in my life. LSD shows you that theres another side to the coin, and you cant remember it when it wears off, but you know it. I...”

“Creation is messy. You want genius, you get madness; two sides of the same coin.”

“Steve and I spent a lot of time on the packaging," said Ive. " I love the process of unpacking something. You design a ritual of unpacking to make the product feel special. Packaging can be theater...”

“Google, you fucking ripped off the iPhone, wholesale ripped us off. Grand theft. I will spend my last dying breath if I need to, and I will spend every penny of Apples $40 billion in the bank, to r...”

“The sun will set and the sun will rise, and it will shine upon us tomorrow in our grief and our gratitude, and we will continue to live with purpose, memory, passion, and love.”

“Hertzfeld recalled that Gates just sat there coolly, looking at Steve in the eye, before hurling back, in his squeaky voice, what became a classic zinger. "Well, Steve, I think there's more than on...”