26 quotes found
“Quality, it seems, is a necessary, but insufficient attribute for success.”
“The line from psychologists is, if youve seen it before, it hasnt killed you yet.”
“The line from psychologists is, if you’ve seen it before, it hasn’t killed you yet.”
“To sell something familiar, make it surprising. To sell something surprising, make it familiar.”
“This sell something familiar, make it surprising. To sell something surprising, make it familiar.”
“It is an economic fact that predicting the future is most valuable when everybody things you are wrong.”
“It begs for a gospel of perseverance through inevitable failure... There is no antidote to the chaos of creative markets. Only the brute doggedness to endure it.”
“Imitating recent successes is a game that everybody knows how to play. But seeing the next big thing before anybody else sees it is far more valuable... It means being a little bit wrong at just th...”
“This long-tail distribution of returns is why it's important to be bold. Big winners pay for so many experiments.”
“In the psychology of aesthetics, there is a name for the moment between the anxiety of confronting something new and the satisfying click of understanding it. It is called an 'aesthetic aha.”
“It is not merely the feeling that something is familiar. It is one step beyond that. It is something new, challenging, or surprising that opens a door into a feeling of comfort, meaning, or familia...”
“Cultural products will spread faster and wider when everybody can see what everybody else is doing. It suggests that the future of many hit-making markets will be fully open, radically transparent,...”
“Initially [my favorite books] seem to immerse me in another life, but ultimately they immerse me in me; I am looking through the window into another persons home, but it is my face that I see in th...”
“When something becomes hard to think about, people transfer the discomfort of the thought, to the object of their thinking.”
“Posting dramatic charts or funny pictures is good and giving people smart reasons to believe what they already think is great.”
“The trick is learning to frame your new ideas as tweaks of old ideas, to mix a little fluency with a little disfluencyto make your audience see the familiarity behind the surprise.”
“Some consumers buy products not because they are better in any way, but simply because they are popular. What theyre buying is not just a product, but also a piece of popularity itself.”
“People gravitate toward products that are bold, but instantly comprehensible: Most Advanced Yet Acceptable--MAYA.”
“Most consumers are simultaneously neophilic, curious to discover new things, and deeply neophobic, afraid of anything that is too new. The best hit makers are gifted at creating moments of meaning ...”
“This might be the most important question for every creator and maker in the world: how do you make something new if most people just like what they know? Is it possible to surprise with familiarity?”
“In all sorts of marketsmusic, film, art, and politicsthe future of popularity will be harder to predict as the broadcast power of radio and television democratizes and the channels of exposure grow...”
