“This long-tail distribution of returns is why it's important to be bold. Big winners pay for so many experiments.”

“Quality, it seems, is a necessary, but insufficient attribute for success.”

“When something becomes hard to think about, people transfer the discomfort of the thought, to the object of their thinking.”

“People gravitate toward products that are bold, but instantly comprehensible: Most Advanced Yet Acceptable--MAYA.”

“This might be the most important question for every creator and maker in the world: how do you make something new if most people just like what they know? Is it possible to surprise with familiarity?”

“This sell something familiar, make it surprising. To sell something surprising, make it familiar.”

“The true mystery of the world is the visible, not the invisible.”

“Joy is but the sign that creative emotion is fulfilling its purpose.”

“Everyone lives in two worlds, Maggie said, speaking in an absentminded sort of way while she studied her letters. Theres the real world, with all its annoying facts and rules. In the real world, th...”

“Is there magic in this world? Certainly! But it is not the kind of magic written about in fantasy stories. It is the kind of magic that comes from ideas and the hard work it often takes to make the...”

“We become what we behold. We shape our tools, and thereafter our tools shape us.”

“A culture of unaccountability is a culture without incentive, and a culture without incentive is the death of critical and creative thinking.”

“When something becomes hard to think about, people transfer the discomfort of the thought, to the object of their thinking.”

“It is an economic fact that predicting the future is most valuable when everybody things you are wrong.”

“The mere observation that something is popular, or even that it became so rapidly, is not sufficient to establish that it spread in a manner that resembles a virus. Popularity on the internet is dr...”