“Imitating recent successes is a game that everybody knows how to play. But seeing the next big thing before anybody else sees it is far more valuable... It means being a little bit wrong at just th...”

“In the psychology of aesthetics, there is a name for the moment between the anxiety of confronting something new and the satisfying click of understanding it. It is called an 'aesthetic aha.”

“The line from psychologists is, if youve seen it before, it hasnt killed you yet.”

“Cultural products will spread faster and wider when everybody can see what everybody else is doing. It suggests that the future of many hit-making markets will be fully open, radically transparent,...”

“Initially [my favorite books] seem to immerse me in another life, but ultimately they immerse me in me; I am looking through the window into another persons home, but it is my face that I see in th...”

“Posting dramatic charts or funny pictures is good and giving people smart reasons to believe what they already think is great.”

“popular culture is where we go to talk to and agree with one another; to simplify ourselves; to find our herd. Its like going to the Automat to buy an emotion. The thrills are cheap and the payoffs...”

“She has enough black eyeliner on to outline a corpse, and her skin's so pale she looks like she's just broken dawn.”

“I figured it is always better to be unpopular by your own choice.”

“Teachers knew every one of the students, their secrets, their grades, their home situations. And all the students knew the teachers. It was like teachers were people who finally were the most popul...”

“He was highly spoken of, everybody knew; but nobody knew who had spoken highly of him”

“I do not know what I may appear to the world, but to myself I seem to have been only like a boy playing on the sea-shore, and diverting myself in now and then finding a smoother pebble or a prettie...”

“To know the history of science is to recognize the mortality of any claim to universal truth. ”

“The scientist only imposes two things, namely truth and sincerity, imposes them upon himself and upon other scientists.”