It is not merely the feeling that something is familiar. It is one step beyond that. It is something new, challenging, or surprising that opens a door into a feeling of comfort, meaning, or familiarity. It is called an aesthetic aha.
About This Quote
About Derek Thompson, Hit Makers: The Science of Popularity in an Age of Distraction
Derek Thompson, Hit Makers: The Science of Popularity in an Age of Distraction.
Themes
- Science — Discovery, inquiry, and the wonders of the natural world