Majority decisions tend to be made without engaging the systematic thought and critical thinking skills of the individuals in the group. Given the force of the group's normative power to shape the opinions of the followers who conform without thinking things through, they are often taken at face value. The persistent minority forces the others to process the relevant information more mindfully. Research shows that the deciscions of a group as a whole are more thoughtful and creative when there is minority dissent than when it is absent.
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About Philip G. Zimbardo
Philip G. Zimbardo was a 20th-century American social psychologist. Philip George Zimbardo was an American psychologist and a professor at Stanford University. He was an internationally known educator, researcher, author and media personality in psychology who authored more than 500 articles, chapters, textbooks, and trade books covering a wide range of topics, including time perspective, cognitive dissonance, the psychology of evil, persuasion, cults, deindividuation, shyness, and heroism. Read more on Wikipedia →
Themes
- Power — The dynamics of influence, authority, and leadership