You might think of the barrier between fiction and reality as being a bit like a blood-brain barrier, which allows only some kinds of molecules to pass from the bloodstream into the brain. Emotions can easily pass from the fictional world into the real one, so that fiction can feel as if it were real. But BELIEFS are blocked. We KNOW the events have no bearing in the real world.

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About Gregory C. Carlson, Sold on Language: How Advertisers Talk to You and What This Says about You

Gregory C. Carlson, Sold on Language: How Advertisers Talk to You and What This Says about You.

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