Words in the head are sticky and social creatures when you finally pull one out, you're liable to get lots of bits of meanings that have rubbed onto them as a result of their palling around with other words.
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About Gregory C. Carlson, Sold on Language: How Advertisers Talk to You and What This Says about You
Gregory C. Carlson, Sold on Language: How Advertisers Talk to You and What This Says about You.