“Marketing leaders instead must ask, What values and goals guide our brand strategy, what capabilities drive marketing excellence, and what structures and ways of working will support them? Structur...”

“Marketing leaders instead must ask, What values and goals guide our brand strategy, what capabilities drive marketing excellence, and what structures and ways of working will support them? Structur...”

“It can be dangerous to be right at the outset. Managers in some LCD-first companies interpreted the pivot point as an unconditional endorsement of everything they had been doing. As a result, they ...”

“They told me exactly how it worked, the marketing of it. Our target market was always going to be young teenage girls, because boys are into sports, and they like buying jerseys and caps and so on,...”

“the desperate need to belong is perhaps never as great as during adolescence. Advertisers seek to communicate with teenagers by frequently using that powerful appeal.”

“Tampon commercial, detergent commercial, maxi pad commercial, windex commercial - you'd think all women do is clean and bleed.”