Yet the organic label itself—like every other such label in the supermarket—is really just an imperfect substitute for direct observation of how a food is produced, a concession to the reality that most people in an industrial society haven’t the time or the inclination to follow their food back to the farm, a farm which today is apt to be, on average, fifteen hundred miles away.

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About Michael Pollan

Michael Pollan was a contemporary American author and journalist. Michael Kevin Pollan is an American journalist who is a professor and the first Lewis K. Chan Arts Lecturer at Harvard University. Read more on Wikipedia →

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