“Given the reality of limited time and resources, best practices provide a valuable, low risk, default starting point.”

“Marketers and executives are very different from the average consumer, so your instincts may mislead you.”

“Best practices are particularly valuable to those who are unfamiliar with emails unique, often confusing rules.”

“The on-brand execution of best practices tailored to your unique audience is what leads to the best execution.”

“Best practices are those practices that generally produce the best results or minimize risk.”

“Investments in greater email marketing sophistication often lead to even higher returns, not diminishing returns.”

“If you hire people just because they can do a job, theyll work for your money. But if you hire people who believe what you believe, theyll work for you with blood and sweat and tears.”

“My model for business is The Beatles. They were four guys who kept each other kind of negative tendencies in check. They balanced each other and the total was greater than the sum of the parts. Tha...”

“Dont worry, Im not quitting. Ive decided Im going to stay andmake his life a living hell while I run his business into the ground.--Kim to Abe”

“They told me exactly how it worked, the marketing of it. Our target market was always going to be young teenage girls, because boys are into sports, and they like buying jerseys and caps and so on,...”

“the desperate need to belong is perhaps never as great as during adolescence. Advertisers seek to communicate with teenagers by frequently using that powerful appeal.”

“Tampon commercial, detergent commercial, maxi pad commercial, windex commercial - you'd think all women do is clean and bleed.”