“Good advertising does not just circulate information. It penetrates the public mind with desires and belief.”

“Curiosity about life in all of its aspects, I think, is still the secret of great creative people.”

“If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks.”

“When you reach for the stars you may not quite get one but you won't come up with a handful of mud either.”

“What helps people, helps business.”

“If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all.”

“I don't like work--no man does--but I like what is in the work--the chance to find yourself. Your own reality--for yourself not for others--what no other man can ever know. They can only see the me...”

“Pleasure in the job puts perfection in the work.”

“Earning happiness means doing good and working, not speculating and being lazy. Laziness may look inviting, but only work gives you true satisfaction.”

“Posthuman. It was a word from advertising copy, breathless and empty, and all hed ever thought it really meant was that the people using it had a limited imagination about what exactly humans were ...”

“Doing business without advertising is like winking at a girl in the dark. You know what you are doing but nobody else does.”

“All the papers that matter live off their advertisements, and the advertisers exercise an indirect censorship over news.”

“We are human only in contact, and conviviality, with what is not human.”

“The problem is this: nature has assembled all these species on this planet. The human species is no more important than any other species on this planet. For some reason, man accorded himself a sup...”

“More than the disappearing trees and roses, its the human tendency to suppress the Natural Voice of the Natures Man which is sorrowful.”