Quotes by Leo Burnett

8 quotes found

Advertising executive · American · 1891–1971

American advertising executive (1891–1971)

Wikipedia

Popular Quotes

“What helps people, helps business.”

“Curiosity about life in all of its aspects, I think, is still the secret of great creative people.”

“When you reach for the stars you may not quite get one but you won't come up with a handful of mud either.”

“If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all.”

“Good advertising does not just circulate information. It penetrates the public mind with desires and belief.”

“When you reach for the stars you may not quite get one but you won't come up with a handful of mud either.”

Common Themes

“Good advertising does not just circulate information. It penetrates the public mind with desires and belief.”

— Leo Burnett

Advertising Mind

“Curiosity about life in all of its aspects, I think, is still the secret of great creative people.”

— Leo Burnett

Life Curiosity Creative

“If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks.”

— Leo Burnett

You Anything Without

“When you reach for the stars you may not quite get one but you won't come up with a handful of mud either.”

— Leo Burnett

goals

“What helps people, helps business.”

— Leo Burnett

Leadership People Helps

“If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all.”

— Leo Burnett

Writing Yourself Customer

“The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line.”

— Leo Burnett

Work Advertising Human

“When you reach for the stars you may not quite get one but you won't come up with a handful of mud either.”

— Leo Burnett

goals