Since inception, the IPL has worn its brand value like a corroboration of inner virtue. On the eve of this tournament, under the headline 'Brand IPL touches the sky', the league's website reverberated with the announcement that Brand Finance, a branding consultancy, had valued the brand value of the IPL brand at $4.13 billion worth of brandwhich is a lot of brand, brand-wise.

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About Gideon Haigh

Gideon Haigh was Australian journalist and non-fiction author. Gideon Clifford Jeffrey Davidson Haigh is an Australian journalist and non-fiction author who writes about sport, business and crime in Australia. He was born in London, was raised in Geelong, and lives in Melbourne. Read more on Wikipedia →

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