“My theory on an existing crisis is that you have to be very strategic about each case's unique elements. If a crisis involves a legal component, you need a communication strategy that complements t...”

“Most of the time, you think the problem is not as big as it is - because it says something negative about you or your company or your leadership. Face the reality: The facts are not as you want the...”

“A wonderful quality about America is that we love redemption stories. We're quick to lash out and assign blame, but we also draw from deep reservoirs of forgiveness.”

“I will say this about the truth - that it's one of those crisis rules, whether you are a client or someone who's living their life just every day - is that the truth has a funny way of not going aw...”

“Not everything needs to be said. The silences, the words that arent spoken, lead us to the questions we should be asking.”

“The scientist is not a person who gives the right answers, he's one who asks the right questions.”

“Why do I always have so many fucking questions in my head?”

“Universe is nothing, but human thought.”

“Nothing is the whole story. The selfs curse and the writers.”

“There's a fine line, you know. Between having space and having nothing.”

“Life, it turns out, goes on. There is no cosmic rule that grants you immunity from the details just because you have come face-to-face with a catastrophe. The garbage can still overflow, the bills ...”

“Not only is there often a right and wrong, but what goes around does come around, Karma exists, chickens do come home to roost, and as my mother, Phyllis, liked to say, There is always a day of rec...”

“In an earlier stage of our development most human groups held to a tribal ethic. Members of the tribe were protected, but people of other tribes could be robbed or killed as one pleased. Gradually ...”