My theory on an existing crisis is that you have to be very strategic about each case's unique elements. If a crisis involves a legal component, you need a communication strategy that complements the company's legal objective. A strategy for a plea deal is different than a case going to trial.
About This Quote
About Judy Smith
Judy Smith was American crisis manager and tv producer. Judy A. Smith is an American crisis manager, lawyer, author, and television producer. Read more on Wikipedia →