“Consumers used to think they had to compromise with solar. It was, 'Okay, I'm doing the right thing for the environment; it's cool to see the panels. I have to compromise on the cost and convenienc...”

“We're leading a fundamental shift from centralized energy to distributed energy. Energy will go in that direction, just like mainframe computers went to client servers, then to the Internet. I beli...”

“Prior to SunRun, I was headed toward a career in venture capital and then realized I wanted to apply my knowledge of finance more directly to helping change the world.”

“For me, not owning a car means I may spend a little extra time on public transportation, but I can use that time to read, catch up on work projects, and make the phone calls I couldn't get to earli...”

“There is a new wave of environmental consumers I like to call Pocketbook Environmentalists. They're going green primarily because it makes good financial sense, but the fact that it benefits their ...”

“For every family in liberal San Francisco that went solar with SunRun in 2010, nearly eight families in more conservative Fresno made the switch to our solar power service.”

“I don't like work--no man does--but I like what is in the work--the chance to find yourself. Your own reality--for yourself not for others--what no other man can ever know. They can only see the me...”

“Pleasure in the job puts perfection in the work.”

“Earning happiness means doing good and working, not speculating and being lazy. Laziness may look inviting, but only work gives you true satisfaction.”

“I shiver, thinking how easy it is to be totally wrong about people-to see one tiny part of them and confuse it for the whole, to see the cause and think it's the effect or vice versa”

“At sunrise everything is luminous but not clear.”

“I think it's impossible to really understand somebody, what they want, what they believe, and not love them the way they love themselves.”

“They told me exactly how it worked, the marketing of it. Our target market was always going to be young teenage girls, because boys are into sports, and they like buying jerseys and caps and so on,...”

“the desperate need to belong is perhaps never as great as during adolescence. Advertisers seek to communicate with teenagers by frequently using that powerful appeal.”

“Tampon commercial, detergent commercial, maxi pad commercial, windex commercial - you'd think all women do is clean and bleed.”