In 1980, a woman promised her dying sister to change how Americans thought about breast cancer. Thirty years later, the result - the Susan G. Komen for the Cure Foundation - is one of the nation's largest non-profits, and one of the most successful triumphs in public health marketing and changing health habits.
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About Charles Duhigg
Charles Duhigg was American journalist and author. Charles Duhigg is an American journalist and non-fiction author. He was a reporter for The New York Times. Read more on Wikipedia →
Themes
- Change — Embracing transformation, growth, and new beginnings