“The combination of power, fear, and mania can be deadly. The leader, convinced that he might be betrayed, acts first and betrays others first. Afraid that he's not well liked, he works so hard to g...”

“When you can break apart something, or look at it from some new angle, it loses its power over you.”

“This is a fundamental irony of most peoples lives. They dont quite know what they want to do with their lives. Yet they are very active.”

“What is known can't jerk us around unwittingly. Before anything can be resolved, the implicit must be made into the explicit.”

“You cannot have your news instantly and have it done well. You cannot have your news reduced to 140 characters or less without losing large parts of it. You cannot manipulate the news but not expec...”

“When attempting to turn things around for a particularly disliked or controversial client, Sitrick was fond of saying, "We need to find a lead steer!" The media, like any group of animals, gallops ...”

“In politics, the pen is at its heaviest because it is weighed down by the collective responsibility it holds towards its people and their future in the eyes of the world.”

“Pender laughed. "Verify? In this day and age? Who cares about verifying anything? It's all about the speed. Who gets there first defines the truth. You know that as well as any man living.”

“It is the same in all wars; the soldiers do the fighting, the journalists do the shouting, and no true patriot ever gets near a front-line trench, except on the briefest of propaganda-tours.”

“They told me exactly how it worked, the marketing of it. Our target market was always going to be young teenage girls, because boys are into sports, and they like buying jerseys and caps and so on,...”

“the desperate need to belong is perhaps never as great as during adolescence. Advertisers seek to communicate with teenagers by frequently using that powerful appeal.”

“Tampon commercial, detergent commercial, maxi pad commercial, windex commercial - you'd think all women do is clean and bleed.”