When attempting to turn things around for a particularly disliked or controversial client, Sitrick was fond of saying, "We need to find a lead steer!" The media, like any group of animals, gallops in a herd. It takes just one steer to start a stampede.
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About Ryan Holiday
Ryan Holiday was a contemporary American author. Ryan Clark Holiday is an American marketer and author. He became known for writing books and marketing them with non-traditional methods. Read more on Wikipedia →