“Mediocrity is Death.”

“Moderation leads to Mediocrity, Intensity leads to Excellence.”

“I emphasise it now; I had little-to-nothing in common with other people. Their values I did not comprehend, their ideals were to me a living horror. Call it ostentatious but I even sought to provid...”

“I have emotionsthat are like newspapers thatread themselves.I go for days at a timetrapped in the want ads.I feel as if I am an adfor the sale of a haunted house:18 rooms$37,000I'm yoursghosts and ...”

“THE ORGANIC FOODS MYTHA few decades ago, a woman tried to sue a butter company that had printed the word 'LITE' on its product's packaging. She claimed to have gained so much weight from eating the...”

“Posthuman. It was a word from advertising copy, breathless and empty, and all hed ever thought it really meant was that the people using it had a limited imagination about what exactly humans were ...”

“Doing business without advertising is like winking at a girl in the dark. You know what you are doing but nobody else does.”

“All the papers that matter live off their advertisements, and the advertisers exercise an indirect censorship over news.”

“The fact that you have started a small business doesn't mean you should be thinking small. Think BIG! Start Small! Expand your territories!”

“A critical ingredient which binds customers to a brand is trust”

“You need editors, not brand managers,who will push the envelope to make [a brand media property] go forward.”