[David] Wallerstein discovered that people would spring for more popcorn and soda- a lot more- as long as it came in a single gigantic serving. Thus was born the two-quart bucket of popcorn, the sixty-four-ounce Big Gulp, and, in time, the Big Mac and the jumbo fries.

About This Quote

About Michael Pollan

Michael Pollan was a contemporary American author and journalist. Michael Kevin Pollan is an American journalist who is a professor and the first Lewis K. Chan Arts Lecturer at Harvard University. Read more on Wikipedia →

More quotes by Michael Pollan

Related Quotes