6 quotes found
“Competitive forces = the underlying drivers of profitability P.25”
“In essence, the job of the strategist is to understand and cope with competition. P. 25”
“Understanding industry structure is also essential to effective strategic positioning P. 26”
“Understanding the competitive forces, and their underlying causes, reveals the roots of an industrys current profitability while providing a framework for anticipating and influencing competition (...”
“The strongest competitive force or forces determine the profitability of an industry and become the most important to strategy formulation. The most salient force, however, is not always obvious. P...”
“If the forces are intense, (..) almost no company earns attractive returns on investment.If the forces are benign, (..) many companies are profitable. P. 25”
