“Understanding industry structure is also essential to effective strategic positioning P. 26”

“Understanding the competitive forces, and their underlying causes, reveals the roots of an industrys current profitability while providing a framework for anticipating and influencing competition (...”

“If the forces are intense, (..) almost no company earns attractive returns on investment.If the forces are benign, (..) many companies are profitable. P. 25”

“In essence, the job of the strategist is to understand and cope with competition. P. 25”

“Competitive forces = the underlying drivers of profitability P.25”

“Man is not, by nature, deserving of all that he wants. When we think that we are automatically entitled to something, that is when we start walking all over others to get it.”

“Never compete with someone who has nothing to lose.”

“I compete every moment, and my competition is only with myself.”