Quotes by David Amerland

“Before you can act you must choose. Before you can choose you must know. Before you can know you must feel. And before you can feel you must be trained.”

“Fathom your motivation so that you understand what you are prepared to do and why.”

“We cannot learn something new and stick to it without a modular approach to application, positive reinforcement and a real change of environment.”

“Trust cannot, in the real world, be just a matter of personal choice.”

“Mindless action without a real understanding of the ramifications is only likely to result in serious miscalculations or a colossal waste of time. Avoid both by using your judgment, filtered throug...”

“Every physical response, every psychological change and every mental transformation starts with the mind.”

“Reality is not a thought experiment.”

“These mental and physical components of self belief are closely interlinked. They are used to slowly interweave the personal narratives that very effectively create a powerful sense of identity.”

“Leaders lead by example. No leader asks more than he is prepared to give himself.”

“The moment you establish a line of communication between two points, you subtly change both. That is also true for the way the brain is affected by the mind.”

“Familiarity with the brand requires some experience of it (via advertising, word of mouth, internet publicity), Confidence comes with the perception of competence in the brand itself (which is why ...”

“Every relationship is governed by motive, capability and reliability and these three factors become the core components of the trust equation”

“Trust is an ethereal quality. Like oxygen or light we notice it only by its absence.”

“We trust strangers not because they are always trustworthy but because we want to believe in a world where they are.”

“Despite the fact that logic tells us that we should not trust anyone, in any situation where the unknown variables are too many or the risks too high, we nevertheless go ahead and take what can onl...”

“Life at the edge of the world, it was felt, could go on forever.”

“Risks must balance rewards.”

“In the digital domain trust is now important not only because we really need to know how to trust people and whom to trust but because we need others to trust us and have to learn how to help them ...”

“The presence of Knowledge Based Trust in organizations gives rise to a high level of interpersonal trust amongst their members and creates cohesive units out of a loose bunch of people.”

“When something is as fundamental as trust the danger is that everyone thinks they understand what it is and therefore fail to define it.”