“Trust cannot, in the real world, be just a matter of personal choice.”

“Familiarity with the brand requires some experience of it (via advertising, word of mouth, internet publicity), Confidence comes with the perception of competence in the brand itself (which is why ...”

“Every relationship is governed by motive, capability and reliability and these three factors become the core components of the trust equation”

“We trust strangers not because they are always trustworthy but because we want to believe in a world where they are.”

“Despite the fact that logic tells us that we should not trust anyone, in any situation where the unknown variables are too many or the risks too high, we nevertheless go ahead and take what can onl...”

“The presence of Knowledge Based Trust in organizations gives rise to a high level of interpersonal trust amongst their members and creates cohesive units out of a loose bunch of people.”

“The best way to find out if you can trust somebody is to trust them.”

“Trust starts with truth and ends with truth.”

“And an unaware witch means a witch who doesn't know she's a witch, and because she's a women that makes her double trouble. Never trust a women." My mothers a women," I said, suddenly feeling a lit...”