To me, the conclusion that the public has the ultimate responsibility for the behavior of even the biggest businesses is empowering and hopeful, rather than disappointing. My conclusion is not a moralistic one about who is right or wrong, admirable or selfish, a good guy or a bad guy. My conclusion is instead a prediction, based on what I have seen happening in the past. Businesses have changed when the public came to expect and require different behavior, to reward businesses for behavior that the public wanted, and to make things difficult for businesses practicing behaviors that the public didn't want. I predict that in the future, just as in the past, changes in public attitudes will be essential for changes in businesses' environmental practices.
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About Jared Diamond
Jared Diamond was a contemporary American scientist, historian, and author. Jared Mason Diamond is an American scientist, historian, and author. He has written hundreds of scientific and popular articles and books, most notably Guns, Germs, and Steel (1997), which received multiple awards, including the 1998 Pulitzer Prize for general nonfiction. Read more on Wikipedia →