In all sorts of markets—music, film, art, and politics—the future of popularity will be harder to predict as the broadcast power of radio and television democratizes and the channels of exposure grow.... The gatekeepers had their day. Now there are simply too many gates to keep.
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About Derek Thompson, Hit Makers: The Science of Popularity in an Age of Distraction
Derek Thompson, Hit Makers: The Science of Popularity in an Age of Distraction.