One of Job's business rules was to never be afraid of cannibalizing yourself. " If you don't cannibalize yourself, someone else will," he said. So even though an Iphone might cannibalize sales of an IPod, or an IPad might cannibalize sales of a laptop, that did not deter him.
About This Quote
About Walter Isaacson
Walter Isaacson was a contemporary American author and journalist. Walter Seff Isaacson is an American journalist who has written biographies of Henry Kissinger, Benjamin Franklin, Leonardo da Vinci, Albert Einstein, Steve Jobs, Jennifer Doudna, and Elon Musk. As of 2024, Isaacson is a professor at Tulane University and, since 2018, an interviewer for the PBS and CNN news show Amanpour & Company. Read more on Wikipedia →