Like the swimming rats in Richter’s experiment, we can survive for only so long without solid ground beneath our feet; if the choices aren’t real, sooner or later we will go under. It’s important, therefore, that we examine our assumptions about choice and that we openly discuss how, when and why it falls short.
About This Quote
About Sheena Iyengar, The Art of Choosing
Sheena Iyengar, The Art of Choosing.