Like the swimming rats in Richters experiment, we can survive for only so long without solid ground beneath our feet; if the choices arent real, sooner or later we will go under. Its important, therefore, that we examine our assumptions about choice and that we openly discuss how, when and why it falls short.
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About Sheena Iyengar, The Art of Choosing
Sheena Iyengar, The Art of Choosing.