The franchise and the virus work on the same principle, what thrives in one place will thrive in another. You just have to find a sufficiently virulent business plan, condense it into a three-ring binder ― its DNA ― Xerox it, and embed it in the fertile line of a well-traveled highway, preferably one with a left turn lane. Then the growth will expand until it runs up against its property lines.
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About Neal Stephenson
Neal Stephenson was a contemporary American speculative fiction writer. Neal Town Stephenson is an American writer known for his works of speculative fiction. His novels have been categorized as science fiction, historical fiction, cyberpunk, and baroque. Read more on Wikipedia →