Jobs also used the meetings to enforce focus. At Robert Friedland's farm, his job had been to prune the apple trees so that they would stay strong, and that became a metaphor for his pruning at Apple. Instead of encouraging each group to let product lines proliferate based on marketing considerations, or permitting a thousand ideas to bloom, Jobs insisted that Apple focus on just two or three priorities at a time. " There is no one better at turning off the noise that is going on around him," Cook said. " That allows him to focus on a few things and say no to many things. Few people are really good at that.
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About Walter Isaacson
Walter Isaacson was a contemporary American author and journalist. Walter Seff Isaacson is an American journalist who has written biographies of Henry Kissinger, Benjamin Franklin, Leonardo da Vinci, Albert Einstein, Steve Jobs, Jennifer Doudna, and Elon Musk. As of 2024, Isaacson is a professor at Tulane University and, since 2018, an interviewer for the PBS and CNN news show Amanpour & Company. Read more on Wikipedia →