“Strategy is not about doing thingsit's about doing things deliberately.”

“What we're now starting to see, as online retailers begin to capitalize on their extraordinary economic efficiences, is the shape of a massive mountain of choice emerging where before there was jus...”

“In fact, as these companies offered more and more (simply because they could), they found that demand actually followed supply. The act of vastly increasing choice seemed to unlock demand for that ...”

“When one treats people with benevolence, justice, and righteoousness, and reposes confidence in them, the army will be united in mind and all will be happy to serve their leaders'.”

“Never send a battalion to take a hill if a regiment is available.”

“Camouflage doesn't help when the other guy is willing to defoliate the whole jungle.”

“War is what happens when language fails.”

“Never think that war, no matter how necessary, nor how justified, is not a crime.”

“The world is full enough of hurts and mischances without wars to multiply them.”