Or maybe that’s what it’s all about: this religion’s substance is its lack of substance. In McLuhanesque terms, the medium is the message. Some people might find that cool.”“McLuhanesque?”“Hey, look, even I read a book now and then,” Ayumi protested. “McLuhan was ahead of his time. He was so popular for a while that people tend not to take him seriously, but what he had to say was right.”“In other words, the package itself is the contents. Is that it?”“Exactly. The characteristics of the package determine the nature of the contents, not the other way around.
About This Quote
About Haruki Murakami
Haruki Murakami was a contemporary Japanese writer. Haruki Murakami is a Japanese writer. His novels, essays, and short stories have been best-sellers in Japan and internationally, with his work translated into 50 languages and having sold millions of copies outside Japan. Read more on Wikipedia →
Themes
- Religion — Exploring belief systems, worship, and spiritual practice