The heart is a muscle. You 'know' in your limbic system. The seat of instinct. The mammalian brain. Deeper, wider, beyond logic. That is where advertising works, not in the upstart cortex. What we think of as 'mind' is only a sort of jumped-up gland, piggybacking on the reptilian brainstem and the older, mammalian mind, but our culture tricks us into recognizing it as all of consciousness. The mammalian spreads continent-wide beneath it, mute and muscular, attending its ancient agenda. And makes it buy things.
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About William Gibson
William Gibson was a contemporary American canadian speculative fiction novelist. William Ford Gibson is a speculative fiction writer and essayist widely credited with pioneering the science fiction subgenre known as cyberpunk, a category from which he has repeatedly distanced himself. Beginning his writing career in the late 1970s, his early works were noir, near-future stories that explored the effects of technology, cybernetics, and computer networks on humans, a "combination of lowlife and high tech"—and helped to create an iconography for the Information Age before the ubiquity of the Internet in the 1990s. Read more on Wikipedia →